Author Specific Targeting
We use Meta's audience tools to find readers of comparable authors and books in your genre, not blast for everyone targeting that burns budget.
Targeted Facebook Ads for Real Book Sales
Reach readers exactly where they spend their time. Our team builds and runs high converting Facebook and Instagram ad campaigns tailored to your book, your genre, and your launch goals, with daily monitoring and weekly reporting on every dollar spent.
WHY CHOOSE HENRY HOLT PUBLICATION
Why Authors Trust Our Facebook Ads Team
Facebook ads are easy to start and easy to waste money on. Here is what makes our team the right call for serious paid social campaigns.
Conversion First Creative
Ad images, headlines, and copy are crafted to actually drive book buyers to click, not just generate likes and shares that do not move sales.
Disciplined A B Testing
Multiple creative variants run side by side so we know what is working in real time, then we scale the winners and cut the losers.
Smart Retargeting
Readers who clicked but did not buy get retargeted with the right second touch ad so your book stays top of mind through their decision window.
Transparent Reporting
Weekly reports show ad spend, click through rate, cost per click, and downstream sales impact so you always know what your budget is producing.
Daily Optimization
Campaigns are tuned daily based on real performance data so your return on ad spend keeps climbing through the life of the campaign.
WHAT WE RUN
Facebook Ad Campaigns for Every Goal
From launch week pushes to always on backlist promotion, we run the campaign type that fits your specific moment and budget.
Audience Research
We build custom audiences based on comparable authors, genre interests, and reader behavior so your ads show to people most likely to actually buy.
Creative Production
Image and video ad creative built specifically for Facebook and Instagram feeds and stories, with hooks designed to stop the scroll.
Launch Week Campaigns
Concentrated paid pushes during release week to drive sales velocity, climb category rankings, and trigger Amazon's also bought algorithm.
Always On Promotion
Steady ongoing campaigns for backlist titles and series promotion that keep readers discovering your books long after launch day.
Retargeting Funnels
Custom retargeting flows that bring back readers who clicked but did not buy, with follow up creative tuned to their stage in the buying decision.
Performance Analytics
Pixel setup, conversion tracking, and weekly reporting on cost per click, return on ad spend, and downstream Amazon ranking impact.
Limited time offer for new authors. Grab your before it ends.
Reach out today and lock in a discounted package on our writing, editing, design, and publishing services. Your next book is closer than you think.
70%OFF
Frequently Asked Questions
Your Facebook Ads Questions Answered
Most authors start with $300 to $1,000 per month for testing, then scale based on return on ad spend. We help you size the right starting budget for your goals and genre.
We Write
All Genres – What's Yours?
We'd love to hear what your book is all about! Pick a genre, and reach out to us to discuss more.
Tell us about the book you want to write. Pick your genre and our team will follow up with the right next step for your project.